Caitlyn Jenner MAC Lipstick Launch

Rumours have been circulating but it has now been announced that there will be a Caitlyn Jenner MAC Lipstick Launch this April. Jenner, the latest celebrity MAC ambassador will be launching an exclusive signature shade of MAC lipstick, perfectly named ‘Finally Free’.

When speaking about her naming choice she explained,

‘No more secrets. I’m free. I woke up the other morning, and I was just happy. Getting dressed, going out, I’m accepted in the world; people are nice. Life is good. I’m Finally Free.’

Sales of the 66 years old, transgenders lipsticks will be benefiting a cause close to her heart. 100% of the selling price will be given to the MAC AIDS Fund Transgender Initiative.

Finally Free! See how @MACcosmetics & I are helping the trans community: https://t.co/nYDZf8Xvj9 #MACCaitlynJenner pic.twitter.com/fKHEjeDP7g

— Caitlyn Jenner (@Caitlyn_Jenner) 26 February 2016

Discussing her choice in partnership with MAC Jenner shared,

‘Not only is it the good stuff, but MAC also has the willingness corporately to use its reach to make a difference, to change people’s minds. To help raise funds for HIV and AIDS, and in our case, for trans issues.’

The money from these sales will further this much needed initiatives work, supporting transgender communities through grants, organisations and programs dedicated to improving transgender lives.

‘I realize that I’m in a position where I can help people who are really struggling by creating a platform and bringing exposure to the issue.’

‘Finally Free’ is a creamy, mid-tone rosy nude Cremesheen. A very wearable, everyday shade, and with good reason –

‘I wanted a lipstick that would be universal, suited to more people, and was an everyday lipstick, not just a high-glam, once-in-a-while kind of lipstick…To be honest, I want people to use it every day so they have to buy more. I want to raise a lot of money. It’s very simple.’

Caitlyn Jenner MAC Lipstick, ‘Finally Free’ will be launched on April 7, 2016 and is available exclusively at maccosmetics.com for $17.

‘For people to realise that to be able to live your life authentically is the most wonderful gift you can give yourself…It’s incredible to be able to be in a position in life where you can say, ‘This is me. This is who I am, and I live it authentically every day.’