As Coco Chanel’s birthday approaches on the 19th of August, I find myself irresistibly drawn to her birthplace, Saumur—a charming town nestled in the heart of the Loire Valley. It’s not just the allure of walking in the footsteps of a fashion icon that calls to me; it’s the entire experience of immersing myself in a place that seamlessly blends history, culture, and the finest sparkling wine. To add to the anticipation, I received a delightful surprise—a bottle of Bouvet Ladubay Saphir Saumur Brut*, sent to whet my appetite for this journey. You can find our custom wine butler here.
Saumur, just two hours from Paris by train, is more than just a picturesque town. It’s a destination brimming with rich history and modern charm. We were lucky enough to visit a few years ago, but this year, the town takes on a special significance as France prepares to host the 2024 Olympics. While the world’s eyes are fixed on Paris, those in the know are turning their attention to quieter, yet equally fascinating destinations like Saumur. And what better way to celebrate Coco Chanel’s legacy than by exploring her roots while sipping on the very wine that made this region famous?
The experience promises to be nothing short of magical. Picture this: exploring Bouvet Ladubay’s historic underground wine cellars by bike, meandering through miles of ancient caves that house some of the finest sparkling wines in the world. These cellars, dating back to 1851, are a testament to the rich tradition of winemaking in Saumur, and the perfect place to start your journey.
But Saumur is not just about wine. The town offers a unique blend of experiences, from floating ecolodges on the Loire to the prestigious Equestrian Centre used for Olympic training. For fashion enthusiasts, a visit to the original house of Coco Chanel, hidden away in the town centre, is a must. Best discovered by bike, this quaint house offers a glimpse into the early life of the woman who would go on to revolutionise the fashion industry.
Sipping on our Bouvet Ladubay Saphir Saumur Brut, we’re transported back to the heart of Saumur. The wine’s delicate biscuity flavour, with notes of peach and honey, perfectly captures the essence of this enchanting town. It’s a taste of what’s to come—a weekend filled with exceptional food, world-class wine, and the undeniable charm of Saumur.
For those of you looking to escape the hustle and bustle of Paris, Saumur offers the perfect 48-hour getaway. Whether you’re a solo traveller, a couple, or a group of friends, this town has something for everyone. And with sustainable travel options available, you can indulge in this unforgettable experience with a clear conscience.
So, mark your calendars for the 19th of August, and join me in raising a glass to Coco Chanel in the place where it all began. Cheers to a weekend of luxury, history, and, of course, the finest sparkling wine Saumur has to offer!
*Pr Sample
